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About Us

Kia ora and welcome to Love Muscle!

We specialise in crafting delicious sparkling protein waters that deliver a high protein content per serving while remaining low in calories to support your active lifestyle.

Our journey began when we noticed a gap in the market for a convenient and ready-to-drink alternative to traditional protein shakes. 

As we explored the available options, we were disappointed that none aligned with our desired macro ratios - protein with little to no fat or carbs. 

Frustrated that solutions like this were available overseas but not in NZ, this realisation ignited our determination to develop an alternative that caters to individuals who are conscious of their nutritional choices and seek a convenient solution to boost their protein intake.


We've invested countless hours in research and development to craft protein beverages with zero sugar, zero fat, ultra-low carbs, and an unmatched taste and experience.

As a 100% NZ-owned and operated company from Whangārei, we take great pride in our local roots and the support we receive. 

Your choice to embrace Love Muscle fuels our passion and contributes to the growth of a homegrown business.

Thank you for being a part of this exhilarating adventure, and we look forward to delighting you & growing our exceptional range of ready-to-drink protein waters.

With love and muscle,

Karina - Founder of Love Muscle

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